Another site for Traffic Cash Gold we’ve made. Very similar to Cheerleaders for Sex because that’s what we were requested, it’s a very simple amateurish looking site with a nice slightly glamour-ish header. The result is pretty good and we think it has a very nice balance between flow, simplicity and marketing. In a few words: made to sell. Period.

A simple and good looking TGP layout

If you follow these pages, you had probably saw The Tumbling Sniper post in this site. If not, do it, I spent a lot of time writing it!

Now, back to this post’s subject,  some people wonders whether what I say is true, just made up stuff or just some honest (yet unproven) theory. Well, after you read that post, please take a look at this post at GFY board. As you may see, GFY post is almost a month older than mine, yet it describes what happened to Private almost to the A. Of course, it’s not like I was predicting something, what I exposed in my original post is a quite common occurrence in big companies, and sadly, one of my favorite adult sites is the victim of it. The ‘good news’ for you is that now you can see a live example of what I was saying, and hopefully, you’ll be able to learn something from it.

So, what can we learn about this? I know most readers of these pages are very smart so I won’t go in condescending mode and explain it. Plus, it’s my intention not to give you the fish, but the fishing gear to get more fishes. The fishing gear here is RATIONAL THINKING. Now, go to Private and take a close look at that site. If you followed my posts, you’ll probably be able to determine what’s wrong with that site (tip: it’s more than one thing). The funny thing is that this is a new tour, and quite frankly, it’s improved over previous version. Nevertheless, with the state of things in adult, you’ll need something more than just some slight improvement. Either you go on a massive improvement OR you change radically your business model*

Another funny thing is that, due to its history, Private has content that makes it possible for them to get massive sales by just changing the focus. ie, they have the most original movie ever shot in adult, filled with superstars and it’s almost a secret. Basically, this is what happened to Private: their human resources were sub-par for the task, they had a mix of non-adult industry personnel and some adult industry people working in a 1 company context with lots of ego clashes. Again, everything I said you have to avoid in the Tumbling Sniper post.

Now, do I think Private is bound to die? No. They are one of the biggest adult companies in the world and they get there not because they’re stupid. Of course, they’ll need to make something more than a few cosmetic changes, they’ll need to hire professionals, and I don’t say “professionals” like in “they have a MBA or a PhD or whatever”. I mean professionals in their own field, with the ability to interact but with freedom of movement. They already said they’ll try something different. Good for them, and I really hope this time they get the results they deserve, if they do what I think they will do, and they do it right, I can’t see how they can fail. Of course, if they continue on their own self-destructive path…. well, nothing good will come out from it.

* Berth Milton, Private’s CEO said the following: “There are ways of making money from non-paying traffic and that’s what Private is going to do. I can’t reveal anything more about our strategy, but we’re going to be more and more free, which will help us recruit paid subscribers.”