Some people asked me about it due to some chit chat between webmasters in Las Vegas. And the short answer is:

Maybe. At least as you know it.

We’re on the verge of great changes happening very soon, so be sure to check this site the next following days/weeks. For now, we’ll be finishing the already committed projects for our adult website design area, and from there we’ll see how we work things out with the new crew. However, if we feel we can’t provide our usual level of satisfaction, we’d rather close business to new clients to concentrate only on the marketing side of our company and a few mega projects we’re working on. This being said, we’ll continue accepting mainstream design projects.

We think our expertise and results have grown to a level where it would be quite unfair for our clients not to be able to provide the same or even better service, and share our expertise at the ridiculously low prices w’re charging.  At the same time it would be unfair for new clients not to provide them with the best possible service as well. Due to our geometric growth, we’re close to that point. As a matter of fact, we’re working extra hours right now and hiring more people to help us.

This is a time for well thought steps. I’m sure we’ll make the correct decision, one that may leave further clients out of the scoop, but will satisfy our existing clients. Which, as we’re at it, are the biggest companies in adult internet business.

For those of you wondering or anyone who has any doubt, you know how to contact us. We won’t let anyone down. We’re just growing too fast for what I feel we can handle without adding a bunch of highly trained personnel. For that, you’d be thankful, it will be on your own benefit

It’s common knowledge for everybody that online sales are taking a hit, conversions are up to 50 times worse and traffic is being affected by new players in the business. Some people may deny it, while a few lucky ones may see better results (although still worse conversions).

This goes for those that are being affected in any or other way, and want to do something proactive about it.

The online adult business was always known as an easy one, with quick cash and lots of money to be made. It’s big yet, the money is there, but it’s not an easy one anymore.

Companies are falling down. Big, small, medium. We can see it every single day. The ones that survive the storm might get stronger than ever. However, many webmasters will fall down and disappear, whether they’re independent webmasters or big companies, everybody could be a victim.

While many actors in adult business are innovating and looking for solutions, there’s a huge mass of webmasters that aren’t willing to risk and will just wait to become trend followers, an approach that might be correct in certain circumstances. But in these harsh times, even trend followers will be taking a risk, since the level of marketing and technological innovation required to succeed nowadays is quite high.

On top of the described situation, it’s easy to realize the adult business paradigm has changed and the already known business models are not correct anymore.

Therefore, most people will need easy to manage solutions to improve their businesses at a low cost, making use of every possible tool available to achieve the best results within an ever-changing context.

And here’s where we can help.

We’ve many options to improve your sites on the following items while taking advantage of the new paradigms and business models that are proven to succeed in today’s online business:

Marketing Enhanced Design

Simply and short: everybody knows our design’s conversions are second to none. There are reasons to that, it’s not a coincidence. We invite you to discover it.

Differential Approach

As said above, the known business models have lost a lot of their effectivity. We can mantain your sites as they are right now while adding new features, or simply revamp them to make the most out of it.

Enhanced Retention Rate / Rebilling

You might be interested in reading our retention rate post where we explain this in detail. Our proposal is extremely simple: we’ll grow your retention rate. Granted. And on top of that, we can tell you how to maximize the monetization of your site. Remember: a new customer is hard (and expensive) to get. Losing customers is extremely easy.

Innovative Marketing Tools

One of the things a successful program needs is innovative marketing tools. Most programs focus their efforts on galleries, which you’ll always need. But there are ways to make them convert better, make them be more original, make them get a better CTR (Click Through Ratio). And once you think outside of the galleries, we can offer sets of marketing tools so innovative your surfers will click like mad.

Social Media and Viral Marketing

Depending on your site and your investing capabilities, we can provide you with solutions to create interest in your site coming from the biggest social media sites. Or, going a step further, even mass media.

Content Protection Techniques

We can tell you how to use content that will be hard to populate on tube sites, how to have unique content people won’t find anywhere else, and how to make the most of it, with really simple and affordable solutions

This is just a tiny part of what we can do. And we do it well. Just contact us using the contact form link and we’ll be happy to discuss your needs. You’ll never regret it.

Just let us be part of your success. Give us the chance to show you what we can do for you. Give yourself the chance to grow

For those of you using WordPress as a CMS or TMS (as opposed to just a blog), whether it’s designed by us or not, you’re squeezing the juice out of this great system. However, you’re nowhere close to be using it at full potential. In example, take a look at this tutorial about using WordPress as a Marketing Tool.

First of all, let’s not turn all philosophic about it, since one could argue that any site could be used as a Marketing tool no matter how it looks. Which is true, of course. What I mean is to turn your existing WordPress CMS in a distribution center for dynamic marketing tools. Now it sounds more interesting, huh?

So, the whole tutorial is extremely easy and although some PHP knowledge could come handy, it is not necessary at all. Let’s create an adult gallery with dynamically updated content using your existing WordPress database. Just follow the instructions below:

1. Create a folder in your server, with any name you want, ie marketing. It could be inside your WordPress folder installation or totally outside (ie if your WP installation is in its own folder)
2. Now, let’s create our gallery. You could use a gallery you already have to promote your site, we’ll do just some editing on it
3. Open your gallery with a text editor (such as Notepad or Notepad++) or use the edit source option of your web page builder program (Dreamweaver, NotObjects, CoffeeCup, etc)
4. At the very top of your page, place the following code:
   
   <?PHP require_once('yourthemefolder/wp-blog-header.php'); ?>
   
5. Want an example? Check our main page: we added the code at the top, and then at the bottom simply added
   <?php get_footer(); ?>
   and that’s it, our footer (which includes a widgetized sidebar code) updates every time we add more content!
6. And basically that’s it. Now you can include whatever part of your WP theme you want to include. In example, an obvious easy one would be to include your header and/or footer, but you can call the latest updates, show them as thumbnails (or text), you can show the new WP 2.9 post thumbnails, you can show a ranking of posts, or if you’re using model names, a ranking of models, you can show comments…. your imagination is the limit!
7. Before I finish, I’m sure you’ll be able to think some nice SEO uses for this technique!

As you may see, as everything WordPress, this is easy, fast and bullet-proof. In a future tutorial I’ll teach you how to create GeoIP banners on the fly using this technique (plus other neat tricks, of course). This is just one of many reasons why WordPress CMS is taking the world by storm and is the smartest choice for webmasters

Please comment below if you have any question or need any help

These are 3 high quality galleries we made to promote the site we build for Younger Pornstars . The idea behind these galleries was to keep a light, colorful mood and the ability to include the latest content in an issue way, which we attained by pulling it via AJAX from the site’s database. Neat, huh? On top of that, we added the same custom video player we used for that site and some JQuery tools for displaying purposes and voila, a nice set of galleries with EXTREMELY HIGH CTR.

You may promote YOUNGER PORNSTARS by clicking here

CLICK ON THUMBS TO PREVIEW GALLERIES

This article I wrote was originally posted at GFY. You can follow the discussion after it, with some very valid and interesting points from other people. Just in case, although I wrote and posted it, this article owns everything to Ed and Agnes, our in-site marketing research consultant and psychologist respectively, I just compiled the information and posted it, nothing else.

After some interesting discussion here, that somehow deviated to a “tube wars” thread, I thought it would be cool to add some pizzazz to the discussion.

Personally, I think, I’m convinced, I vouch and I can swear everything is about RETENTION. See, most people tends to believe the so called “mainstream” marketing rules don’t apply to adult, or if they do, they do it just incidentally. Of course, that is the same like saying people surfing adult sites or buying adult products are not rational human beings in a society with given uses, values and habits and they’re some kind of aliens from outer galaxy instead. This is a perception usually maintained and encouraged by people who has no knowledge on the subject and they’re afraid of losing business, power, whatever.

IMHO, not only mainstream marketing techniques applies to adult: it’s basically the same

So yes, I’ve some idea about what I’m talking about. I’ve a degree in Marketing and was a Marketing Manager for several mainstream companies, including Citibank NA, Deutsche Bank AG and Cinemark Mexico and Argentina. And even when I recognize some differences based in PSYCHOLOGY (question: how many psychologists do you know in adult biz?), I can’t see a single difference when it comes to techniques, research and such. As some people knows, I use to research a lot, work with tendencies data, apply it to design, etc. And frankly, everything is exactly the same, no matter if you want to believe it or not.

Going to the point: one of the basic premises in marketing is “getting new clients is difficult. Losing them is really easy”. Hence, most efforts are put in keeping clients, and there are formulas to set the cost of a new client and the time you’ll need to recover the investment in getting that client (yeah yeah, I know). Anyone that knows the “kitchen” of adult biz knows IN MOST CASES (with some honorable exceptions) it’s the exact opposite to adult business, where efforts are set to get new affiliates and/or members (CLIENTS!) and after that, or even in the same proccess they lose it. A perfect example is the crazy xsells and shady rebillings.

So, most webmasters I talked to are perfectly happy with a 50% retention rate, some of them even BRAG if they get a 50% retention rate. IMHO, that’s obnoxiously low. I’ll show you an example I call the “stalled growth paradox”

Rebilling only 5% more every month shows a notable increase in income

the first example takes 60 sales a month (fixed, no sales loss) and a retention rate of 50%. You’ll see that by month 6 you’ll be stucked in the same numbers. No growth but some marginal centesimal. Of course, it’s worst with less than 50%, although the tendency is maintained.

In the second graph, I’m showing you a 51% exponential retention rate. As you can see, you grow and grow. To make it easier, with just less than 6% constant growth in retention, you’ll double your income by 100% in 11 months. Nice, huh? That’s the beauty of rebilling businesses, and it’s the nature of the game. Many programs are setting for “1 buck today, tomorrow we’ll see”.

So, what does it leaves us with? Well, to avoid loses or stalled growth, you need to increment any of the numbers of the constant, whether it’s sales or retention rate. In a context where sales are going down the hill, your only remedy is to increment conversions at the same rate you lose traffic just to be even, or increment conversions beyond your traffic loss rate. Or, increase the amount of traffic in absolute terms. This will increase costs as well, of course. Depending on many factors, it could be worth it or not. In absolute terms, ie absolute amount of money, big programs will have no big deal with this. However, smaller programs will face losses sooner or later. And both of them will decline any growth ratio they may have.

Now, I won’t show you a graph where sales goes down instead of my fixed rate example or you’ll want to shoot yourself.

In the meanwhile, keeping a member happy is relatively easy and with way lower costs in the short/mid range. Some of them are “adult only” solutions, but most of them already exists in the dreaded “mainstream” marketing.

So yes, the short, easy and rational answer is RETENTION is the key of the game

Feel free to discuss this article and share your thoughts!

This is a mockup for a site that didn’t work but I still like it a lot better than the one that was approved, so here it is. One of the pages is the main page (the one displayed on the thumb at the side) and here you can see the profile page for the same layout.

The final version that was approved and loved can be seen at http://localsex.com/ . Not a bad work at all, it’s very simple and to the point with a look like reminds a lot to Facebook and other web 2.0 social media networks. And I know it made several hundreds of thousands of dollars (probably millions at the time of writing this), so my client was right for sure! But well, I’ve an artistic mind and like the one here better

btw, this is one of 3 sites with the same look and different color palette. The other 2 I designed are Casual Encounters and Local Tryst

Just a gallery I built to promote outrageously sexy Vanilla de Ville. It looks almost like a paysite splash page and I really like it a lot, hence why I’m including it