If you follow these pages, you had probably saw The Tumbling Sniper post in this site. If not, do it, I spent a lot of time writing it!

Now, back to this post’s subject,  some people wonders whether what I say is true, just made up stuff or just some honest (yet unproven) theory. Well, after you read that post, please take a look at this post at GFY board. As you may see, GFY post is almost a month older than mine, yet it describes what happened to Private almost to the A. Of course, it’s not like I was predicting something, what I exposed in my original post is a quite common occurrence in big companies, and sadly, one of my favorite adult sites is the victim of it. The ‘good news’ for you is that now you can see a live example of what I was saying, and hopefully, you’ll be able to learn something from it.

So, what can we learn about this? I know most readers of these pages are very smart so I won’t go in condescending mode and explain it. Plus, it’s my intention not to give you the fish, but the fishing gear to get more fishes. The fishing gear here is RATIONAL THINKING. Now, go to Private and take a close look at that site. If you followed my posts, you’ll probably be able to determine what’s wrong with that site (tip: it’s more than one thing). The funny thing is that this is a new tour, and quite frankly, it’s improved over previous version. Nevertheless, with the state of things in adult, you’ll need something more than just some slight improvement. Either you go on a massive improvement OR you change radically your business model*

Another funny thing is that, due to its history, Private has content that makes it possible for them to get massive sales by just changing the focus. ie, they have the most original movie ever shot in adult, filled with superstars and it’s almost a secret. Basically, this is what happened to Private: their human resources were sub-par for the task, they had a mix of non-adult industry personnel and some adult industry people working in a 1 company context with lots of ego clashes. Again, everything I said you have to avoid in the Tumbling Sniper post.

Now, do I think Private is bound to die? No. They are one of the biggest adult companies in the world and they get there not because they’re stupid. Of course, they’ll need to make something more than a few cosmetic changes, they’ll need to hire professionals, and I don’t say “professionals” like in “they have a MBA or a PhD or whatever”. I mean professionals in their own field, with the ability to interact but with freedom of movement. They already said they’ll try something different. Good for them, and I really hope this time they get the results they deserve, if they do what I think they will do, and they do it right, I can’t see how they can fail. Of course, if they continue on their own self-destructive path…. well, nothing good will come out from it.

* Berth Milton, Private’s CEO said the following: “There are ways of making money from non-paying traffic and that’s what Private is going to do. I can’t reveal anything more about our strategy, but we’re going to be more and more free, which will help us recruit paid subscribers.”

Note: This is the continuation of Marketing: The Sniper and the Machine Gun models (Part 1), please refer to it in case you don’t understand what is this article about. It’s highly advised to read it first either way.

So last week we saw our incredible sniper maximizing the results of his actions by acting smart and carefully aiming to his target instead of just shooting bullets at random. Easy to say, hard to do, but at least now you have some insight on how to do it and hopefully you started doing it. This week’s article is about what happens when companies grow to a level where they get so big and powerful their target’s are becoming a real problem. I’m calling it “The Tumbling Sniper” and you’ll see why.

Before anything, please take a look at the image below these lines:

As you can see in this nice 3D model (not so coincidentally, the graphic mathematical representation of this model is a 3D graphic as well), our great sniper became more powerful, more resourceful and, at least in theory, he has all targets at sight and within range.  In his mind, he can win the war by himself, but not everything is as promising as it looks. Let’s see: after his first campaigns, he has a solid foundation (budget) that provides him with more range. He also wants to keep his position in the market, so he needs to add an additional level of resources for branding. However, to keep himself going stronger, he needs yet an additional level: human resources. Metaphor aside, this is the bread and the butter of business administration: how to keep your business organization rational.

This is one of the biggest challenges an organization will need to face sooner or later, and it will define whether this organization will keep growing or just disappear. In our example, we can see how that 3rd level causes a real problem: our sniper lost his accuracy and he’s busy trying to hold equilibrium rather than getting new targets, while other snipers are closer to the targets. To make it worse, our sniper’s range clashes with the other sniper’s range (competition), which means there will be more resources applied to fight the other snipers as well. In business terms, our sniper will have an untouched market (the reddish zone behind him in the graph), a shared unfaithful slice of the market (the zone our sniper and other snipers are fighting for) and an exponentially growing amount of non-targeted marketing actions.

As you may imagine, this means our sniper (who isn’t a dumb one) must do something and he must do it immediately. The “beauty” of this is action paths will get really limited, making the choices more clear. However, as time passes by, the cost for taking each path will increase. In this model, there are 2 obvious choices:

1. Professional development: Improve human resources by hiring professionals or by adapting the existing human resources via training
2. Atomization: create smaller business areas with a high degree of independence between each other, each one of them dedicated to a certain market target (product, service, etc)

Personally, I think that in 80 or 90% of situations, option number 2 is the best. Of course, it’s more expensive, but it usually gets the biggest and better results, therefore it’s the path followed by most (if not all) successful companies. You can see this happening in adult industry as well, only that in a lesser scale and usually with a higher degree of inter-dependence between business units.

Real life techniques

Stronger foundations

To provide our sniper with a stronger base, we need to maximize the results in the sales over business levels costs equation. In maths terms:

x=I/(B+Br+HR)^12-1

where I=Total Income, B=Budget, Br=Branding Costs and HR=Human Resources applied to marketing actions. 12-1 is the period (if we want 6 months, it will be 6-1 and so on). Needless to say, the higher x is, the better we’re doing.

Question is: how do we achieve this if we don’t have a big budget or a strong business organization?

Answer is: TECHNOLOGY.

First of all, if you want to run a tight ship by using applied technology, do yourself a favor and HIRE A PROFESSIONAL PROGRAMMER.

Now, let’s get our hands dirty. Take a look to our previous tutorial as well as Data Research: Working with Search Engines. I’m sure you already know what will this be about, but just in case, what we’ll try to achieve is smart data tracking applied to concrete marketing solutions. To achieve this, get your programmer to create a backend in which you can add as many business units as you want. In example, you may have Site 1, Site 2, Site 3 or Program 1 (Site 1, Site 2, Site 3) , Program 2 (Site 1, Site 2, Site 3) and so on. After that, make him create an auto-import feature for Google Analytics or at least some CSV, XML or whatever importer.

Inside Google Analytics create a custom report where you include AT LEAST traffic, Avg Page Views, Mobile and everything in the content tab, including Site Overlay. All of this but the Site Overlay is the data you’ll import into your script. Now, you’ll have at least 2 data analysis sources: a general one and the Site Overlay. Take a very careful look at this one and check what are the most clicked areas in your page/site (Tip: if you want to include this into data tracking analysis, simply assign “zones” to links, ie Header=Zone 1, Nav= Zone 2, Sidebar=Zone 3 and so on). Now… is the most important link in your page being clicked the most? If not, why? Just take a look at the position of the most clicked zone and try to move your join page link there. Did it improve? If so, you can refine, if not, change color, shape, make it blink, whatever. Once you start seeing results, you’ll need to use another module you’ll need to add to your script: a page builder. This module will need to build pages according to your optimized template and change all other business units automatically. By the way, it’s very fast and easy as long as you use CSS CODED BY A PROFESSIONAL. If you plan to save $50 or 100 or 200…. well, good luck.

Finally, if you’re using a stats script, make your coder import that data as well so you know what sells and what not. It might be better if you have it custom coded, but as long as you can auto-import this data into your database you’ll be fine.

So now we have all other sites being dynamically targeted and refined. That’s great and you can stop here, or add a degree of complexity (and hopefully results) and make your project totally dynamic and driven by data. In this scenario, your sites will change dynamically depending on time of the day, geo IP and even on how are other sites in the network doing. Let’s say you are using 5 sponsors across your network of 10 sites, and the previous hour Sponsor 1 was the best seller in 5 of your sites, Sponsor 2 in 3 sites and Sponsor 3 in 1 site, while Sponsors 4 and 5 had no sales. Then your program may assign the best sellers to your hotter spots and keep it like that as long as the situation continues.

Well, hard and complex, but believe me, we’re just starting, this is just the tip of the iceberg!

Don’t forget to bookmark this page and visit us again next week: Our sniper goes on the hunt!

Update: I didn’t have time to add the new article, but see a LIVE EXAMPLE of what I said in this post in exchange of the article I didn’t deliver

(note: this is an adaptation of my Marketing degree thesis and as such you may have seen a similar post somewhere else since I used it in a couple boards)

When dealing with marketing research and niches, we’ll always find ourselves in a point where applied research requires optimization to make the most out of our marketing budget(s). This point can be planned in advance (ie if we’re setting goals by time frames) or may surge out of necessity (ie, we notice our marketing efforts aren’t working as expected).

Now, if you’re worried this post may be something heavy and tiresome, don’t worry,  I won’t go into deep technical stuff nor research methodology. Instead, I’ll try to explain this in an as simple as possible way, by providing easy to understand examples and then some ideas on how to implement these techniques in a really easy way.

To start, let’s go with what I called the The Sniper and the Machine Gun models. In this scenario, we have two soldiers trying to reach their targets. One of them has a high precision sniper rifle, and the other has a machine gun. At this point I’m pretty sure you’re figuring out what will be this about, but let’s have a look at it:

The Sniper Model

This is the Sniper Model. Our sniper is using few bullets (money/resources) to make a sale by researching the proper way to get an easy target. Thus, the full line goes straight to the heart of the target (or, in other words, make a sale). Now, you’ll see the blue dotted lines that goes to the “body” of the target, “injuring” him, which may lead the target to “survive” (meaning he won’t buy because of a weak call to action or unrelated motives) or maybe he will “die” because of his injuries (meaning that he may NOT buy at that exact time, but may be buying sooner than later).

To add to that, our shooting range has 3 zones: niche targeting, media delivery (proper or wrong choice of media and marketing materials) and competition, and it’s easy to see our bullet will be farther from the target as the zones become bigger. The more accurate and restricted our “zones” are, the less loss in accuracy.

Let’s get the metaphor out of the picture and straight to business:  If we define our niche in an accurate way, our target will be closer to become an effective sale since we’ll have less dispersion. Once we start adding more factors, the dispersion ratio will have a compound rate increase.

Before continuing, let me add something that I know most of you hate to guts, but it’s very easy to use and extremely useful and needed in marketing and economics research: the Compound Interest Function. It’s as simple as this:
Value   =   IV (1  +  R / t)^Yt

where IV=Initial Value , R=Interest Rate , t= times of occurrence per year (every month would be 12) and Y=number of years.

In the graphic above, I’ve used a reasonable deviation of 3.4%, which comes out from the difference between total sales per campaign minus impulse buying multiplied by dispersion factors. So in this simple graphic, with only 3 dispersion factors, we could notice that around 30-35% of our budget is being 100% effective (leads to a sale) while the remaining budget has a 33% of chances of convert to a sale at a later time. Again, this is a very simplified model, you may find out that working with real numbers adds an exponential value of difficulty *

The Machine Gun Model

So we got to the dreaded “machine gun” model. Here, our soldier will use a really high number of bullets to get the same results than the sniper. Take a look at the graphic below:

Here we can see that the amount of resources used to achieve the same results increases in an exponential rate. In the basic example, we have a 360 degrees market with 8 targets, so, to our machine gun soldier it will take 45 bullets to get a 100% target (sale). In other words, the budget will increase 45 times for 100% effective sales. You’ll also notice that brand awareness is a little higher in this model, and that’s why companies going for wide range branding won’t care much about niche refining (this is a very common usage in mainstream marketing, however, in my humble opinion it’s a waste of energy and resources in online adult marketing).

In short, it’s common sense to use the Sniper Model. However, most people uses the Machine Gun Model. Why? Well, because unless you’re part of a certain community or a very knowledgeable person about a certain market niche, the sniper model requires a lot of specialization and the use of every single resource available to refine data. Of course, data research is the most important one, but technology usage, smart design elements, competition status research, innovation, economics and so on are factors to keep in mind. As an example, I honestly doubt any designer could compete with me in certain niches (ie pornstars, glamour and some fetishes) when it comes to results. But, what if I need to do a design for an amateur mature site? Well, 99.99% of designers will say “Yes, I can do that” and come with the same cookie cutter design, just changing the subject. We all know it’s like that, and I can’t blame anyone on that, there’s not a lot of work for designers, and at the same time, some site owners aren’t well informed on the subject as well, so it all comes to a vicious circle.

However, information is power, and I’ve the knowledge to make things different, so why not use it? I’ve seen/heard many times the usual mottos “marketing is useless”, “you don’t need a designer to do a site, do it yourself because you know the niche better” (I gotta admit this is the funniest one, out of tens of thousands of adult webmasters I can count with my hands the number of people capable of doing this with decent results), “I’ve been doing this for years” (yet most old adult companies are closing doors) and so on and so on. And so on. I won’t say anyone is wrong, to each his/her own. However, if everybody else is failing, why keep following the path of failure?

So yes, information is power, and although it’s very uncommon to see someone providing secrets to competition, well, here here are some useful techniques.

Some real life techniques

Marketing Effectiveness Research

First define a budget, no matter how small it is as long as you can do something with it, you can grow it later. Isolate this marketing action by using specific custom campaigns so data isn’t contaminated. Now, choose 2 to 4 marketing models (ie banners, text links, galleries, different traffic sources, same marketing materials with different selling claims/colors and/or any combination of these) on a strict time frame, for example 1 month. Try to keep traffic levels to be consistent throughout the whole time frame, for example, if you buy 90,000 hits try to make those hits come at 3000 per day.

After the time frame ends, you’ll have some amount of data, including traffic (one column per each source), CTR, sales, time frame and so on. Using Excel, input all the data per day (1 row per day) including amount of traffic, amount of traffic to sponsors (or to join page if you have a paysite), amount of sales and a last column should include cost of traffic (if you didn’t buy traffic, use the average value from traffic providers for the same kind of traffic you have). Make a graph with this data so you can see the results at first sight. Do this for each marketing model.

Now, if you kept the traffic flow at the same level, the last column should give you a somehow flat line, but chances are you’ll see several hills and valleys in the other columns. Quite possibly, you’ll see differences depending on day of the week and day of the month. So now, let’s go to data analysis:

a) first thing first, subtract  your initial budget from the total amount of money derived from that campaign. If you get a negative number or a little positive value… well, you’re doing everything wrong, so time to rethink your strategy.

b) take your total number of sales and divide it by 30 (or any time frame you decided to go with) to get the average sales per day. Add it as a new column to your graph, repeating the same value on each row. Now you’ll have a flat line. Check out every spot where the value is above the line, and try to find something in common. For example: are those spots on weekends? at start of month? coming from some traffic source? is there a daytime/nighttime difference? (most probably, yes). Again, do it for each marketing model.

c) now compare the marketing models themselves and you’ll see a lot of information that will help you to diagnose which are your strengths and weaknesses.  Thus, you may end with something like “best results came from Tour A with TGP traffic on Wed around 6PM and 3 AM with geo IP US-DE-UK”

so in this example, it’s very easy to see that all tour versions converts better on Wed to Fri  of Week 1, between 6PM and 6 AM (day/4 means we have divided the day in 4 equal parts, but you can do it with 3, 4, 6, 8, etc. I like 6 myself), with geo IP us-de-uk. We also see tour A converts great on TGP, while tour B seems to be built for SE. Let’s say our original budget was $3000 using 3 tours and 3 different traffic sources all equally divided, thus we invested (or wasted) $66.66 per sale, and common sense tells us to divide our budget in a more efficient way since most traffic fell out of effective range. Now it will look something like this:

Model 1: Tour A, TGP traffic, 3 days a week (Wed to Fri), first week of the month, 6 hours a day (6PM to 12PM), US-UK traffic

Budget explanation: when we started, we had 3 marketing models with $0.463 per hour per traffic source investment ($1000 divided by 30 days divided by 24 hours divided by 3 traffic sources).  Now we’re weeding out 2 traffic sources, 4 days, 3 weeks, 18 hours and we realize that each sale in this targeted model would cost us only $8.33 . See the maths below:

0.463 (hourly investment) x 1 (traffic source) x 3 (days) x 1 (week) x 6 (hours)

so Model 1 real cost per sale is 12.49% of what it was.**

Model 2: Tour B,  SE traffic, 4 days a week (Wed to Mon), first week of the month, 12 hours a day (6PM to 6AM), DE-UK traffic

Now we’re weeding out 2 traffic sources, 3 days, 3 weeks, 12 hours and we realize that each sale in this targeted model would cost us only $22.22 (33.33% of what it really was) . See the maths below:

0.463 (hourly investment) x 1 (traffic source) x 4 (days) x 1 (week) x 12 (hours)

Therefore, although we could use a budget redistribution of $1875 for Model 1 and $1330 for Model 2 (or $1750 and $1250 for budget correction ), we still don’t have a tendency, so we’ll give tour C another oportunity, only that the budget will look more or less like this:

Model 1: $1700

Model 2: $850

Model 3:$450

After this time frame, we repeat the analysis, only that instead we’ll add a “previous time frame growth” column (in %): anything over 0 will tell you we’re on the right path. Any negative number will require further adjustments. Either way, in no more than 5 or 6 months you’ll probably have a defined tendency and a pretty targeted niche

Next Week: Our Sniper Tumbles! (and even more techniques) Updated: New post is on!

*if you’re interested in going deep further into statistical analysis and research, you should use Variance or Standard Deviation to measure the dispersion values

** according to the table, you may say that I’m leaving out the 19 sales, however in this example we’re working on time frame trends and the cost isn’t per sale, but for the best hour spot

Same as My Girlfriend’s Revenge,  Cheerleaders for Sex was another site made for Traffic Cash Gold. A very simple layout as requested, so simple I thought they wouldn’t like that much simplicity and did something slightly more complex and no, ultra simple was the way to go, which I think I achieved balancing that simplicity with an easy layout, very comfy and calm colors and nice marketing slogans. Well, we’ll see, as you may notice this is not exactly my style, so I’m eagerly waiting for feedback on results!

When optimizing your site for better results, you need to devise a marketing strategy, for which data research is a fundamental part of such strategy. Now, first of all, let’s define a marketing strategy in a very simple way by declaring these basic steps:

1) First of all, define your budget and existing assets
2) Define what is known as USP (Unique Selling Proposition). This is what you’re going to sell and why potential buyers should choose your product or service over other seller’s products.
3) Define your target and how to reach it that market niche
4) Define realistic goals with realistic time frames

As you can see, very basic, and nothing out of this world, even people that never opened a marketing book knows most of this in an instinctive or logical way.

So, we started our great business and we have a basic marketing plan. Now, even though this applies to online and brick and mortar businesses, we’ll stick to adult marketing strategy for online businesses.

In online business, SEO is crucial. I won’t go deep on SEO since it’s not the purpose of this article, however there’s an obvious direct relation with the subject: not only you can target certain keywords, but you can target different Search Engines. Obviously, you’ll want Google traffic, like everybody else. But… what about the other Search Engines and what about the results for each one?

Let’s see, the key for data research is to have the best possible data research tools. There are many in the market, ranging from $10 or so to 4 or 5 figures software. However, based in a price/quality relation and even as an absolute relation, there’s nothing better than the FREE analytic tool provided by Google: Google Analytics . Say whatever you want about specialty tools, but you won’t find many tools better than this, and with a price of 0 (zero, zilch, nada), you can’t beat it in any way.

As an example, I’ve this project (real case) where I get these amounts of traffic from different search engines:

• Google: 37%
• Bing: 22.6%
• Yahoo: 20.3%
• Baidu: 9.2%
• Yandex: 5.1%

Then I have some irrelevant traffic from Altavista, Tiscali, Terra, Ask and such. Now, please take a look at the last 2. many people didn’t even heard about them, however, they’re pretty big and they may send a nice chunk of traffic. Question is: what kind of traffic? Baidu is from China, Yandex from Russia. If you’ve at least a short experience in adult business, you’ll know that’s not very good in terms of money. And Analytics provides me with a nice tool (Bounce Rate) that proves me right: I’ve the almost impossible to reach 0% BR with Baidu and only 19% with Yandex, while Bing and Yahoo are around 38-40% and Google over 50%. Good news, right? NOT! If I follow the entire paths followed by the Baidu and Yandex users I’ll see that they’ll visit many pages, download everything they can and while at it, I’ll find many hacking attempts and spam.

Interpreting the results I’ll see that Google traffic is bigger and higher quality, people will bounce if they don’t find EXACTLY what they’re looking for at first sight, while Bing and Yahoo are quite good. And Baidu and Yandex traffic is almost all freeloaders which will produce $0.

What to do?

With the available data, it would be good to have some kind of service you can sell to Chinese and Russian demographics. Although chances of making a buck are scarce, if you know those markets and the language you may find the jackpot (we’re talking of extremely big markets discovering capitalism and consumerism ), but for most of us, the best you can do is redirect the traffic to a hub or site you feed and try to juice something out of that traffic.

However, with the “good SE traffic” and aided by the great Google Analytics tool, we can see what people is clicking, what they like the most and what they don’t like at all. Using that data, start some A/B testing and optimize your site as much as possible. You can track trends, hot spots, positioning, colors, browsers, sponsors, whatever you may think of and create very narrow campaigns without much effort, define the prices for ads spots in your site, adjust trades, maximize clicks. Anything you want is possible!

So… how are you planning to spend your day today?

We’re happy to announce the launching of our new project Body . After a few months of working on it, developing and adding many bells and whistles, we finally came to the final stages. The site uses an extremely customized WPMU+BP backend that integrates Mechbunny’s tube script, XML and AHAH tools and a lot of custom scripting. The results are outstanding and the first test are announcing we’re facing a ground breaking milestone in adult: The first Adult Social Media community.

As yo may imagine, we designed everything on it, but we also are in charge of marketing, development, content creation and every single aspect of it. And this is just one of the many projects we’re working on our own where we take over all aspects of the business, and quite frankly, as big as it sounds, this one isn’t the bigger we’re working on!

Hope you like it, any comments are more than appreciated!

Every now and then we were asked about adding membership options to designs, especially to handle credit cards and Paypal. Therefore, since we tried several membership scripts for WordPress, here’s some insight and honest opinions on some scripts and plugins to handle memberships.

WP E-commerce

This plugin is simply amazing. And free. It does most of what other paid plugins do, only that better and for free. Now, be aware I said MOST, not EVERYTHING. The only con we could find is that it’s not very good for membership sites, but it’s aimed to goods and/or services. It will require a paid module (only $25) but really not as good as the rest of the plugin. All in all, I love my WP E-commerce!

Rating: 9/10

Quick Shop

I think it was the first decent WP membership plugin, so hats off to that. Other than that, there are way better options, and add to that documentation is close to none… just forget it.

Rating:3/10

Amember

It promises too much, but once you check what they deliver, you’ll realize you got the same any Credit Card processor would give you… for free. Documentation is OK, they install it for you (tricky, tricky), but too expensive to get nothing. Yes, I said NOTHING. If you want to use it with WordPress, you’ll have to pay even more, and the WordPress module is probably the poorest of all plugins commented in this post.

Rating: 3/10

WP-Members

Pretty cheap, reliable and extremely easy to use plugin. However, not useful for adult sites since it only uses Paypal. But if you’re going to use it for a mainstream site or you need to charge via Paypal, look no further, it really does the work, and it does it very well. One con: the programmers of this script don’t care at all about look and they get to the extreme of using 4 (four) style sheets for the registration/login page, so you may need to do some work (such as editing php and/or using a lot of !important calls in your style sheet to make sure you override WP defaults)

Rating: 7/10

Magic Members

Although it needs some work and polish, it’s my favorite. Not as easy and intuitive as WP-Members but still easy, more complete AND you can use many payment options, including Paypal and different credit cards processors. Plus, if your credit card processing company isn’t listed, you can request them to add it.

NOTE: As of August 28th, Magic Members has announced the addition of 4 new payment gateways

We wanted to send you a quick note about the new features of the Magic Member plugin.
We integrated Magic Members with new payment gateways:

CCBill
2CheckOut
PayPal Pro
Manuel Pay (Wire Transfer/eCheck)

Rating: 8.5/10

In recap, when it comes to WordPress Membership plugins, there are no many options, and if it’s to sell access to sites, I’d basically use the last 2 I mentioned until something better comes out, and if it is to sell goods, services or to install on E-shop CMS, Wp E-commerce is the answer.

The above being said, all plugins still need some work, whether on its visual aspects or back end. Besides, there’s not a single plugin useful for everything and covering adult and mainstream. It simply doesn’t exist, so it’s time to do it… any developer on to the task?

Some people asked me about it due to some chit chat between webmasters in Las Vegas. And the short answer is:

Maybe. At least as you know it.

We’re on the verge of great changes happening very soon, so be sure to check this site the next following days/weeks. For now, we’ll be finishing the already committed projects for our adult website design area, and from there we’ll see how we work things out with the new crew. However, if we feel we can’t provide our usual level of satisfaction, we’d rather close business to new clients to concentrate only on the marketing side of our company and a few mega projects we’re working on. This being said, we’ll continue accepting mainstream design projects.

We think our expertise and results have grown to a level where it would be quite unfair for our clients not to be able to provide the same or even better service, and share our expertise at the ridiculously low prices w’re charging.  At the same time it would be unfair for new clients not to provide them with the best possible service as well. Due to our geometric growth, we’re close to that point. As a matter of fact, we’re working extra hours right now and hiring more people to help us.

This is a time for well thought steps. I’m sure we’ll make the correct decision, one that may leave further clients out of the scoop, but will satisfy our existing clients. Which, as we’re at it, are the biggest companies in adult internet business.

For those of you wondering or anyone who has any doubt, you know how to contact us. We won’t let anyone down. We’re just growing too fast for what I feel we can handle without adding a bunch of highly trained personnel. For that, you’d be thankful, it will be on your own benefit

It’s common knowledge for everybody that online sales are taking a hit, conversions are up to 50 times worse and traffic is being affected by new players in the business. Some people may deny it, while a few lucky ones may see better results (although still worse conversions).

This goes for those that are being affected in any or other way, and want to do something proactive about it.

The online adult business was always known as an easy one, with quick cash and lots of money to be made. It’s big yet, the money is there, but it’s not an easy one anymore.

Companies are falling down. Big, small, medium. We can see it every single day. The ones that survive the storm might get stronger than ever. However, many webmasters will fall down and disappear, whether they’re independent webmasters or big companies, everybody could be a victim.

While many actors in adult business are innovating and looking for solutions, there’s a huge mass of webmasters that aren’t willing to risk and will just wait to become trend followers, an approach that might be correct in certain circumstances. But in these harsh times, even trend followers will be taking a risk, since the level of marketing and technological innovation required to succeed nowadays is quite high.

On top of the described situation, it’s easy to realize the adult business paradigm has changed and the already known business models are not correct anymore.

Therefore, most people will need easy to manage solutions to improve their businesses at a low cost, making use of every possible tool available to achieve the best results within an ever-changing context.

And here’s where we can help.

We’ve many options to improve your sites on the following items while taking advantage of the new paradigms and business models that are proven to succeed in today’s online business:

Marketing Enhanced Design

Simply and short: everybody knows our design’s conversions are second to none. There are reasons to that, it’s not a coincidence. We invite you to discover it.

Differential Approach

As said above, the known business models have lost a lot of their effectivity. We can mantain your sites as they are right now while adding new features, or simply revamp them to make the most out of it.

Enhanced Retention Rate / Rebilling

You might be interested in reading our retention rate post where we explain this in detail. Our proposal is extremely simple: we’ll grow your retention rate. Granted. And on top of that, we can tell you how to maximize the monetization of your site. Remember: a new customer is hard (and expensive) to get. Losing customers is extremely easy.

Innovative Marketing Tools

One of the things a successful program needs is innovative marketing tools. Most programs focus their efforts on galleries, which you’ll always need. But there are ways to make them convert better, make them be more original, make them get a better CTR (Click Through Ratio). And once you think outside of the galleries, we can offer sets of marketing tools so innovative your surfers will click like mad.

Social Media and Viral Marketing

Depending on your site and your investing capabilities, we can provide you with solutions to create interest in your site coming from the biggest social media sites. Or, going a step further, even mass media.

Content Protection Techniques

We can tell you how to use content that will be hard to populate on tube sites, how to have unique content people won’t find anywhere else, and how to make the most of it, with really simple and affordable solutions

This is just a tiny part of what we can do. And we do it well. Just contact us using the contact form link and we’ll be happy to discuss your needs. You’ll never regret it.

Just let us be part of your success. Give us the chance to show you what we can do for you. Give yourself the chance to grow

For those of you using WordPress as a CMS or TMS (as opposed to just a blog), whether it’s designed by us or not, you’re squeezing the juice out of this great system. However, you’re nowhere close to be using it at full potential. In example, take a look at this tutorial about using WordPress as a Marketing Tool.

First of all, let’s not turn all philosophic about it, since one could argue that any site could be used as a Marketing tool no matter how it looks. Which is true, of course. What I mean is to turn your existing WordPress CMS in a distribution center for dynamic marketing tools. Now it sounds more interesting, huh?

So, the whole tutorial is extremely easy and although some PHP knowledge could come handy, it is not necessary at all. Let’s create an adult gallery with dynamically updated content using your existing WordPress database. Just follow the instructions below:

1. Create a folder in your server, with any name you want, ie marketing. It could be inside your WordPress folder installation or totally outside (ie if your WP installation is in its own folder)
2. Now, let’s create our gallery. You could use a gallery you already have to promote your site, we’ll do just some editing on it
3. Open your gallery with a text editor (such as Notepad or Notepad++) or use the edit source option of your web page builder program (Dreamweaver, NotObjects, CoffeeCup, etc)
4. At the very top of your page, place the following code:
   
   <?PHP require_once('yourthemefolder/wp-blog-header.php'); ?>
   
5. Want an example? Check our main page: we added the code at the top, and then at the bottom simply added
   <?php get_footer(); ?>
   and that’s it, our footer (which includes a widgetized sidebar code) updates every time we add more content!
6. And basically that’s it. Now you can include whatever part of your WP theme you want to include. In example, an obvious easy one would be to include your header and/or footer, but you can call the latest updates, show them as thumbnails (or text), you can show the new WP 2.9 post thumbnails, you can show a ranking of posts, or if you’re using model names, a ranking of models, you can show comments…. your imagination is the limit!
7. Before I finish, I’m sure you’ll be able to think some nice SEO uses for this technique!

As you may see, as everything WordPress, this is easy, fast and bullet-proof. In a future tutorial I’ll teach you how to create GeoIP banners on the fly using this technique (plus other neat tricks, of course). This is just one of many reasons why WordPress CMS is taking the world by storm and is the smartest choice for webmasters

Please comment below if you have any question or need any help